Kairox — Stop Relying on Referrals
Financial services pipeline system

Stop relying on
referrals.
Build a predictable pipeline.

A compliant paid media and AI automation system that attracts, qualifies, and books high-quality client enquiries for financial service businesses. No cold outreach. No chasing. No guesswork.

No obligation. No long contracts. Up and running in five weeks.

40
Enquiries per month
20
Qualified leads
10
Booked calls
3-5
New clients

Growing a financial service business
is harder than it should be.

Referrals dry up. Networking takes months to pay off. Compliance rules out most marketing approaches that work for other industries.

Unpredictable revenue

When growth depends on referrals and word of mouth, you cannot forecast it. One quiet month can unsettle the whole quarter, and there is no obvious lever to pull.

Enquiries that do not fit

Contacts arrive from the wrong types of business, at the wrong size, or only after shopping around on price. Every unqualified conversation is time away from the right clients.

Compliance comes first

Financial service advertising has strict rules around claims, guarantees and messaging. Most marketers are not familiar with this world, which makes finding good support harder than it should be.

No system to filter leads

Without proper lead scoring, opportunities slip through before you even know they existed. Manual follow-up is slow and inconsistent, and basic websites give you very little to work with.

Attract. Qualify.
Convert. On repeat.

Three connected stages that run quietly in the background, bringing you pre-qualified, calendar-ready enquiries without you having to chase.

01

Attract

We run compliant paid campaigns on Meta and LinkedIn, built around your ideal client profile. Meta brings volume, LinkedIn brings seniority. Both are reviewed against FCA advertising standards before anything goes live.

Meta + LinkedIn
02

Qualify

Every enquiry passes through an AI-powered qualification flow covering six dimensions: business type, size, current provider, satisfaction level, intent and timeline. Only the right prospects reach your calendar.

AI + Lead Scoring
03

Convert

Qualified leads book directly into your Google or Outlook calendar via an automated booking system. Each booking includes a pre-call questionnaire so you arrive to every conversation fully prepared.

Booking + Follow-up

Everything your pipeline needs.
Nothing it doesn't.

Compliant by design

Every campaign is built to meet financial service advertising standards. No misleading claims, no guarantees, no aggressive tactics. FCA-reviewed before anything goes live.

AI qualification built in

Every enquiry is automatically scored before it reaches you. Only serious, ready-to-move prospects make it through to your calendar. No manual filtering required.

Automated calendar booking

Warm and hot leads book directly into your Google or Outlook calendar. Pre-call questionnaires mean you arrive to every conversation fully prepared.

Reporting dashboard

Clear pipeline visibility with KPIs agreed upfront. Weekly or monthly reports so you always know exactly where your enquiries stand and what the next month looks like.

Every lead is qualified
before you speak to them.

Our AI qualification system scores every enquiry across six dimensions. Only the right prospects make it through to your calendar.

01 Do you currently have an accountant or bookkeeper?
02 Are you happy with them or exploring alternatives?
03 What type of business do you run?
04 Are you looking to switch soon or just exploring?
05 What is your approximate annual revenue?
06 What is your main pain point right now?
HOT Lead Book immediately
12 points or more
WARM Lead Nurture sequence
8 to 11 points
COLD Lead Long-term drip
4 to 7 points
Disqualified Filtered out
0 to 3 points
40
Enquiries
20
Qualified
10
Booked calls
3-5
New clients

Up and running in five weeks.

Here is exactly what happens from your first conversation to a fully optimised, running pipeline. No surprises, no delays.

Week 1-2

Strategy and Planning

We get to know your business, your ideal client profile and your goals. Together we agree the messaging, channel mix, qualification criteria and success metrics for the first 90 days.

Week 2-3

System Setup and Integration

We build all the automations, connect your CRM, tracking, WhatsApp, SMS and email workflows, and configure the AI lead scoring rules and reporting dashboards.

Week 3-4

Ad Production and Creative

We produce your ads and copy across all formats, finalise campaign messaging by audience and offer, and prepare variations ready for testing at launch.

Week 4-5

Campaign Launch

Campaigns go live across your agreed channels. Leads start flowing in and qualifying automatically. We monitor response rates, booking rates and quality signals closely throughout.

Week 5+

Optimisation and Growth

We improve lead quality and booking rates based on real data, refine your ads and targeting, and scale ad spend progressively as the pipeline performs.

Ready to build something more predictable?

Book a free 30-minute strategy call. No obligation, no pressure. Just a clear and honest look at what a consistent pipeline could look like for your business.

Book a Free Strategy Call